Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: NEVER Be Boring Again

The METAPHOR MINUTE Newsletter by Anne Miller

FEBRUARY 15, 2018

NEVER Be Boring Again

What’s more challenging than (1) being passionate about a topic that is critical to everyone but complicated to explain and (2) getting people engaged and motivated to act when that topic is also boring to explain?

We are talking about Net Neutrality, a really, really, really important issue for everyone who is online (and who isn’t?), but a topic that numbs people when they hear it.

Ann Handley, digital marketing & content expert and Wall Street Journal bestselling author, however, solves the problem. Using a simple, but effective, metaphor, she not only makes Net Neutrality easy to understand, but also leaves us highly motivated to do something about it.

I am delighted to feature her full article and clever video in this month’s issue of “The Metaphor Minute.” Click on “The Power of a Meaty Metaphor to Explain a Boring Concept.” to see and hear how she does it.

Ann shows how, with a little imagination, you, too need never be losing listeners to boredom or complexity.


Anne Miller
Make What You Say Pay! — with Metaphors.

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--Jill Konrath, Author, Agile Selling.

“"As a sales leader from the branch level to International SVP,I've read dozens of books on sales leadership, sales best practices, and sales training engagements. Anne's book, The Tall Lady With the Iceberg, is a huge contribution to making prospect communication, from correspondence and emails, to proposals and presentations, much more effective in closing new business. Her book is my "go to" source as I coach sales people on business development. It is a must in every sales professionals' library. Keep this book close by and mine the content daily."

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Call today and turn your information that tells into a story that sells.

"The best arguments
dazzle with metaphor"

Gerry Spence,
Media Commentator & Lawyer

The Original “Metaphorically Selling” that spawned a movement, now with 25 New Stories.  Available in print, ebook & (new) audiobook formats.
Click here

7 Signs You Need A Metaphor (Visual Language)

  1. Your listener is not paying attention
  2. Your listener is stuck on an objection
  3. Your listener is confused
  4. Your listener sees no difference between you and your competition
  5. You want to drive home a point vividly and memorably
  6. You have to wiggle out of a difficult situation
  7. You want to wow or motivate a larger audience

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 "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2018. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2017, Anne Miller, author, "Metaphorically Selling,"
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