Must Reads for Communicators in 2010
One thing I love about the internet is all the amazing people I have met who would never have crossed my path otherwise. For example, there is the fellow in Saudi Arabia, of all places, who was the first person to download the ebook version of my book Metaphorically Selling and who sent me a video of his speech to critique his use of metaphors. That would never have happened, pre-online days.
Two others are Cliff Atkinson and Ardath Albee, who live across the country and who constantly add to my professional knowledge base.
Cliff is a presentations colleague and guru when it comes to technolog and presentations. His new book The BackChannel Book is a must read for anyone who presents to large audiences. He explains how with Twitter and social media, your one-to-an-audience presentation has become, whether you wanted it to or not or realize it or not, a one-to-the-world presentation and what you must do to ensure you succeed on this new world stage.
Ardath is the go-to person for B2B emarketing. She is a class act. Her content is solid and she is extremely generous in the depth of the information she provides on her site. Ardath epitomizes "thought leader" and "added value" to her market. Her book Emarketing Strategies for the Complex Sale is also highly recommended to help you get off to a good start in 2010.
What books are you reading to keep you ahead of the curve in 2010?
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Comments
1. Kathie Martin said...
Hi Anne,
Sitting here on my desk are brand new copies of "Groundswell" by Charlene Li and "The Presentation Secrets of Steve Jobs" by Carmine Gallo. Now I just need to put down the latest Alice Sebold novel. "Metaphorically Selling" was one of the few professional development books I read last year, and in this climate I know I need to keep building my skills if I want to remain competitive. Thanks for your electronic guidance!
3. anne said...
Kathie, Ian, glad to be helpful. Please send your "finds" as well. Happy to publish them. Ian, alas, the snow did us in. Look forward to meeting you when the event is re-scheduled.


2. Ian Griffin said...
Anne: Loved "The Backchannel" which inspired me to create a Presentation Home Page for the talk on Social Media I'm giving at the Ragan Speechwriters Conference on Feb 12 in DC (where I see you'll be presenting on using metaphors in speeches). See you DC!
1/22/2010