Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: How Big Is Big




August 20, 2009

This Issue: How Big is Big?

Everyone knows social media is the “new” new thing, but do you know just HOW BIG it is? How many people are involved? How quickly it is growing? I was astonished by the numbers I saw in the video below.

For example, apparently if Facebook were a country it would be the fourth largest in the world behind China, India and the U.S. and ahead of Indonesia and Brazil. Pretty big.

For another, it took radio 38 years to reach 50 million people. TV 13 years to do the same. The Internet 4 years. The IPod 3 years and Facebook added 100 million people in a little less than 9 months. Where is this going?

As a Metaphorian, you will be struck by how cleverly these numbers are presented. All the data (the new information) is presented in terms of things you already know. That is the same premise behind metaphors and analogies. When you want to give information punch, meaning, and lasting impact, present it in terms already familiar to your listeners.

Enjoy! Click here to view video.

The Metaphor Minute is on vacation until after Labor Day. Hope you all enjoy the winding down of summer.

See you next month. Remember to Make What You Say, Pay—with metaphors.
Anne Miller, "Metaphorian"

Be in my next book!
I am looking for stories that illustrate when you used a metaphor or analogy: to communicate your point; to engage an audience; to explain something complex; to overcome resistance; to persuade someone to a course of action; to rally a group to action; to advocate for a cause; to reassure; to finesse a delicate situation; to get your kids to change a behavior; to position yourself or product; to shed light on a tough issue; to run for office; to raise money; other?

You will get full credit and a link to your site, if you wish. It is very simple to participate:

  • Contact me. Tell me your story.
  • I will write it up.
  • You will approve it.

Could not be easier and will be a lot of fun!

Call 212 876 1875 or email

Tell me about YOUR Metaphor Minute, a time you used a metaphor or an analogy to make your point, overcome an obstacle, close a sale, or wow an audience, and receive a signed copy of Metaphorically Selling. Simply call me at 212 876 1875 and tell me what you did or email me at

If someone emailed you this copy of The Metaphor Minute, sign up now to get your own copy.
(and be sure to "whitelist" to be insure delivery)


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Strategic Marketing & Communications

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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2009, Anne Miller, author, "Metaphorically Selling,"
©2018 Chiron Associates New York, NY 212-876-1875