Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: Read Any Goog Media Lately?




July 28, 2010

Read Any Good Media Lately?

David Brooks, political columnist and television commentator, noted that "studying the humanities will give you a wealth of analogies. People think by comparison - Iraq is either like Vietnam or Bosnia; your boss is like Narcissus or Solon. People who have a wealth of analogies in their minds can think more precisely than those with few analogies. If you go through college without reading Thucydides, Herodotus and Gibbon, you'll have been cheated out of a great repertoire of comparisons."

You may be several years away from college days or just not on familiar terms with the ancient Greeks or famous historians, but one way to broaden your metaphoric thinking is to be on the lookout for them in your daily reading of the news on or off line - in any category.

The colorful and controversial George Steinbrenner, owner of the New York Yankees, died earlier this month. Jason Gay of The Wall Street Journal wrote that "in its prime, [his name] caused strong souls to shudder, in twilight, it commanded the respect of a dormant volcano."
Quiet power, hint of danger, unpredictability - painted in a single metaphorical image.

Apparently, scientists are realizing that cancer is not a single disease or even a single disease within a single location in the body, e.g., lungs, brain, or skin. The more they study the disease, the more complex it becomes. "Cancer is like cable television," says George Sledge, a breast cancer expert at Indiana University. "Thirty years ago you had three channels. Now you have 500." The challenge for cancer researchers increasingly is to match the right drug with the right channel.

Complexity from a huge number of possibilities - captured by a popular media comparison.

Charlie Wolf, an analyst at Needham & Company, compared Carly Fiorina's oratorical skills to "feasting on a big Chinese dinner: You leave feeling full, but an hour later you realize there was nothing there.... H-P was always missing its numbers, but her speeches made everything seem perfect."

Emptiness, hunger for more - communicated in a comparison to a common dining experience.

No matter the situation, there is generally a simple, familiar metaphor or analogy just waiting out there for you to grab and use to nail your point. The more you notice these in the media, the easier it becomes for you to create similar metaphors to influence people in your world.

See you next month!.

Anne Miller
Make What You Say, Pay - With Metaphors.

Check Out...

  • Latest blog:
    From Dull To Dazzling How one hotel experience led to an observation about effective presenting.  Find out at
Tell me about YOUR Metaphor Minute, a time you used a metaphor or an analogy to make your point, overcome an obstacle, close a sale, or wow an audience, and receive a signed copy of Metaphorically Selling. Simply call me at 212 876 1875 and tell me what you did or email me at

If someone emailed you this copy of The Metaphor Minute, sign up now to get your own copy.
(and be sure to "whitelist" to be insure delivery)

(Finally!) My new book
 is hot off the press.
Look for announcement
& special offer
in the near future

Where do your people need to be stronger to build your bottom line?
Selling? Presenting?  Negotiating?
Building Relationships?

Invite Me to Speak at Your Sales Meeting or Organization Retreat

 Lock in your dates today:
212-876-1875 or

View A Recent Video

The Key to Persuasion,
Clarity & Understanding

 NEW! - Now Available as an eBook

I always recommend your Metaphorically Selling book to all my classes, one-on-one coaching sessions, and speaking engagements.  Great book!
Fred Barnes, Communications Specialist

What do you say when
they have to get it?


Official Training Partner

The IAB is dedicated to the growth of the interactive advertising marketplace

Links I Like:

Great Resources:

"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2010, Anne Miller, author, "Metaphorically Selling,"

You received this newsletter at [[-Email-]] because you subscribed to it or were a seminar participant.  If you would like to change your subscription settings, please click here.

©2018 Chiron Associates New York, NY 212-876-1875