Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: Tucson Metaphor Maelstrom




January 12, 2011

Tucson Metaphor Maelstrom

If you had any doubt that rhetorical tools like metaphors are incredible communication power tools, freighted with emotions that impact people's actions, you have only to read the media this week following the terrible tragic shootings in Arizona.

At the center of the coverage is whether Sarah Palin’s cross hairs image on a map targeting Senator Gabriele Gifford for elimination and her earlier "lock and load" comments contributed to the shooter’s motivation. The question broadened to a debate that these images have become a symbol (metaphor) for the larger, incendiary use of language that passes for all political discourse in this country.

No surprise, the liberal media (The New York Times) sees these images as proof of a “climate of hate” that needs to change, and the conservative media (The Wall Street Journal) dismisses the argument as preposterous and an "attack itself on democratic discourse."

"The Metaphor Minute" is not taking sides, but merely pointing out the power of metaphor to stir the emotions and affect people’s views, individually as well as on a national scale. Time will tell if this latest debate will lead to a change in political rhetoric.

On a more micro level, this is a reminder that metaphors in your daily communications can be incredibly effective in affecting perceptions, creating change, or closing business.

Anne Miller
Make What You Say Pay — With Metaphors.

In Case You Missed It...
High Tech & High Touch  Little Things Mean A Lot
On a Lighter Note, check out this clever video: Literal vs Metaphorical

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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2010, Anne Miller, author, "Metaphorically Selling,"

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