Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: Where is the Next Party




May 31, 2011


NEW YORK, NEW YORK - May 20, 2011 - Christopher J. Cordaro, CFA®, CFP® surprised CNBC Closing Bell hosts Bill Griffeth and Mandy Drury on May 13, 2011 when he explained that RegentAtlantic Capital has been out of commodities all year long, well before the recent significant downturn in commodity prices. Cordaro, RegentAtlantic Chief Executive Officer and Chief Investment Officer quipped, "I'd rather leave the party early and have less of a hangover on the way down." (Emphasis mine)

His response prompted Drury to ask, Chris, if you like to leave the party while things are pumping, Lady Gaga’s playing, everyone is lying on the floor…what would you be getting out of now?

Cordaro responded, “We're out of commodities and REITs, but what I think is really interesting is to ask 'Where is the next party?' Cordaro advised, "Oddly enough, we think the next party is in Europe. If we look at European stocks, they're selling incredibly cheap relative to the rest of the world because of the sovereign debt crisis hanging over it. You want to buy them when they’re cheap, and before the party’s over, you want to sell them to somebody else."

(The interview continued with a further discussion of the various asset allocation changes RegentAtlantic has made since September 2010.)

Key Point: Allow Your Inner Metaphorian Out!
When I congratulated Chris afterwards on that metaphor, he told me it was completely "spur of the moment." It was no surprise to me that the party metaphor just popped into his head, because metaphors are so much a part of our daily thought process. And did it pay off! Drury’s pick-up on Chris' party theme suddenly injected new energy and color into the conversation and turned a fairly routine interview into a memorable, as well as meaningful, discussion, engaging for the listeners and scoring some wonderful PR for RegentAtlantic.

You can do the same in your critical communication situations. Just let those metaphors out!

Make what you say pay — with metaphors.

Anne Miller

To view the RegentAtlantic interview in its entirety, please click here.

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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2011, Anne Miller, author, "Metaphorically Selling,"

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