Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: Rivers Of Blood




October 27, 2011

Rivers of Blood

Since Halloween is just around the corner, talking about blood seems appropriate. Lots and lots of blood. Being harvested from one human being after another, dripping into rows and rows of plastic bags.

Bad opening to a horror movie? No. The happy ending to a story from the South Texas Blood Bank drive this past summer.

Gayle Prettyman works as Publications Specialist at the San Antonio Blood & Tissue Center. Their job is to recruit blood donors. She explains that "Donations are usually down during the summer months, so we really needed to encourage people to donate." In addition, "Texas was in a severe drought and everyone was talking about the absence of rain."

That combination of her need and the weather conditions everyone was buzzing about led to her winning metaphor message that ultimately solved the blood bank's problem:

"Water isn't the only lifesaving resource we need this summer. Donate blood."

"We tweeted that phrase," Gayle reports, "And the ripple effects were terrific. Our area water system re-tweeted it, so an entirely different group of people heard the message. In addition, newspapers used it as the opening line in our press releases that talked about blood needs and upcoming drives. As a result, the blood bank got its donors."

Gayle's metaphoric line was a brilliant yoking together of water and blood as equal lifesaving resources particularly because it related to a widely known dangerous weather condition. People always ask me how to get ideas for fresh metaphors. My response is, look around you. The sources of these new metaphors are in the news, in what’s happening in your family, community, and in your business. That's what Gayle did and she come up with a winner.

Bloody good ending, that is.

Happy Halloween to all.

Make what you say pay — with metaphors.

Anne Miller

Mark Your Calendar IAB Sponsored Seminars. Limited Capacity.
"Turn Information Into a Story That Sells," 9-1, Fri., Nov. 11
 Engage buyers in a presentation conversation that leads to business

New! "Soft on People. Tough on Issues," 9-1, Tues. Dec. 6
Never leave money on the table again in a negotiation

Sign up today to guarantee your spot!
Apropos of Absolutely Nothing, Did You Know…
Chinese numerology and Feng Shui for 2011. This year we are going to experience four unusual dates: 1/1/11, 1/11/11, 11/1/11, 11/11/11, and that's not all; Take the last two digits of the year you were born and the age you will be this year and the result will add up to 111 for everyone!!!! This is the year of MONEY. Also, this year, October will have 5 Sundays, 5 Mondays & 5 Saturdays. This happens only once every 823 years. These particular years are known as Moneybag years. This only happens once in 823 years.

Just thought this was interesting and wanted to pass it along. How could you use this metaphorically?  Possibilities: As an intro in a presentation to a client to a once in a lifetime product, premium opportunity? Or, if this is the year of Money, to be provocative in a staff meeting and ask staff what they will be doing to surpass quotas in the coming year? Other?

Need Personal Presentation Consulting? Contact me:
"I sing your praises every opportunity I get. I look forward to continuing our work together"
Jane Newton, Wealth Manager, Regent Atlantic Capital LLC
Tell me about YOUR Metaphor Minute, a time you used a metaphor or an analogy to make your point, overcome an obstacle, close a sale, or wow an audience, and receive a signed copy of Metaphorically Selling or Make What You Say Pay!. Simply call me at 212 876 1875 and tell me what you did or email me at

If someone emailed you this copy of The Metaphor Minute, sign up now to get your own copy.
(and be sure to "white list" to be insure delivery)

Links I Like:

Great Resources:

The best firms hire brilliantly
& train relentlessly.
What training do your reps need?

Timely Topics:

Turn Info Into Stories That Sell"

"Negotiate Like the Big Boys"

"Notable & Quotable:
How to sell creatively"

"How to Shorten Sales Cycles"

What do you need? Let's tailor a program for your group today. Call 212-876-1875 or

"I've been to a lot of training programs and yours was the best!"
 -CRO, MediaMath

 Lock in your dates today:
212-876-1875 or

View A Recent Video

The Key to Persuasion,
Clarity & Understanding

Latest White Paper
HOOKED! 7 Ways to Capture a
Prospect's Attention

Written with pal and Sales 2.0 guru Nigel Edelshain

Fight The Noise -
Make Your Point

"Smart & Easy to Read"
"Incredibly Timely"
"Must have if you influence or persuade anyone"

Free Preview or Buy Now

Order the book that spawned
"The Metaphor Minute" and the new
""Make What You Say Pay!"

What do you say when
they have to get it?


Official Training Partners

The IAB is dedicated to the growth of the interactive advertising marketplace

"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2011, Anne Miller, author, "Metaphorically Selling,"

You received this newsletter at [[-Email-]] because you subscribed to it or were a seminar participant.  If you would like to change your subscription settings, please click here.

©2018 Chiron Associates New York, NY 212-876-1875