Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: I've Got Your Number




April 17, 2012

I've Got Your Number?

3.8 million! $560 billion!

Are you excited, impressed, or motivated to act by these numbers? How about 4000? Does 4000 do it for you?

I didn’t think so.

How About Now?

  • "In 2010, lawmakers voted in 579 changes (to the tax code.) Right now it tops out at 3.8 million words, four times as long as 'War and Peace.'"* (No wonder more people than ever before are becoming entangled in audits!)

  • "Apple is a juggernaut. Its stock touched $600 on Thursday, which represents $560 billion in market capitalization. Compare this to Exxon Mobil, with a market cap of $400 billion, IBM's $240 billion and Wal-Mart’s $210 billion. Can Apple really be worth that much?"** (Stay [i] tuned.)

  • "If 9 fully loaded jumbo jets crashed every year, something would be done about it. Every year more than 4,000 teens die in car crashes. When even one plane crashes, the story is in the headlines for weeks. But the equivalent of 9 planes full of teens dying every year is barely a blip on the national radar. You can change that by supporting the STANDUP ACT (S.528)."*** (How can you not want to check this act out?)

"If I Can’t See It, I Don’t Understand It." Albert Einstein

As we all finalize our tax returns this week, it is worth noting that, in any communication, numbers by themselves are meaningless. They exist in abstraction. They are neither good nor bad, exciting nor dull, outrageous nor trite. They gain meaning only when they are put into context so that your listener can literally "see" the import of that number.

What numbers do you routinely use to persuade or impress others? What visual life are you giving them for impact, retention, and results?

Make what you say pay — with metaphors.
Anne Miller

*"The People vs The IRS," Bloomberg Businessweek 4/9-4/15
**"How Much is Apple Worth?" The Wall Street Journal, 3/16/12
***Allstate advertisement, The Aspen Idea, Summer 2011

For Fun: Want the history of English in just 10 minutes? Check out this Clever Video

Recent Work:
"Speaking Outside the Box" for a leading company (using metaphors to get past buyer’s roadblocks to close business faster)

"Emotional Intelligence" for a large investment bank. Did you know that studies show that EQ beats IQ when it comes to success on the job?

"Recruiting and Retaining Talent in Times of Fiscal Constraint" was the title of a panel I moderated for the leading financial recruitment company at their client conference. Most interesting information? How companies are offering so many non-financial quality-of-life benefits to woo and retain talent.

Having a sales meeting? Contact me today for fresh ideas to help meet your 2012 goals.

Need Help With Your Presentation?
Call today and turn your information that tells into a story that sells.
Personal Presentation Client:
"I sing your praises every opportunity I get. I look forward to continuing our work together"
Jane Newton, Wealth Manager, Regent Atlantic Capital LLC
Tell me about YOUR Metaphor Minute, a time you used a metaphor or an analogy to make your point, overcome an obstacle, close a sale, or wow an audience, and receive a signed copy of Metaphorically Selling or Make What You Say Pay!. Simply call me at 212 876 1875 and tell me what you did or email me at

If someone emailed you this copy of The Metaphor Minute, sign up now to get your own copy.
(and be sure to "white list" to be insure delivery)

Links I Like:

Great Resources:

The best firms hire brilliantly
& train relentlessly.
Make 2012 a year to remember

Timely Topics:

Turn Info Into Stories That Sell"

"Negotiate Like the Big Boys"

"Notable & Quotable:
How to sell creatively"

"How to Shorten Sales Cycles"

What do you need? Let's tailor a program for your group today. Call 212-876-1875 or

Metaphor Minute Archives

"I've been to a lot of training programs and yours was the best!"
 -CRO, MediaMath

 Lock in your dates today:
212-876-1875 or

View A Recent Video

The Key to Persuasion,
Clarity & Understanding

Latest White Paper
HOOKED! 7 Ways to Capture a
Prospect's Attention

Written with pal and Sales 2.0 guru Nigel Edelshain

Fight The Noise -
Make Your Point

"Smart & Easy to Read"
"Incredibly Timely"
"Must have if you influence or persuade anyone"

Free Preview or Buy Now

Order the book that spawned
"The Metaphor Minute" and the new
""Make What You Say Pay!"

What do you say when
they have to get it?


Official Training Partners

The IAB is dedicated to the growth of the interactive advertising marketplace

"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2011, Anne Miller, author, "Metaphorically Selling,"
©2018 Chiron Associates New York, NY 212-876-1875