Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
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Words Matter – Make What You Say Pay!


Metaphor Minute: Let the Electon Metaphors Fly!




Aug 14, 2012

Let the Election Metaphors Fly!

Arguably, the biggest sales challenge of the century is done in a Presidential election. Now that Mitt Romney has announced Paul Ryan as his Vice President running mate, watch both the media’s description of events and the use of metaphors ramp up against each other by the two parties in their efforts to win over our hearts and minds in November.

The Christian Science Monitor described the current situation best: "Republicans, Democrats scramble to frame Paul Ryan's political persona…Bold move or potential disaster for Americans? Republicans and Democrats try to shape Ryan's image to their own advantage…

Senior Obama adviser David Axelrod says Ryan is a "right wing ideologue" who wants to convert Medicare into a voucher plan, putting the program for the elderly in "a death spiral."

[Strategy: Scare us to death with the negative associations to ideologues and death spirals.]

Axelrod again in The New York Post
A top Obama political adviser, David Axelrod, said Monday that Romney's selection of Ryan is reminiscent of John McCain's choice of Sarah Palin four years ago. He told "CBS This Morning" he remembers the initial excitement surrounding Palin's selection, but says he doesn't believe the choice of Ryan "is going to be a plus for Mr. Romney." Axelrod called Ryan "a genial fellow" who advocates harsh policy positions, particularly on Medicare.

[Strategy: Nice guy (good), but remember Sarah Palin (bad)!]

"The Mind Never Thinks Without a Picture." Aristotle
In the meantime, the Republicans seem to be pushing Ryan's pluses: he is young, appealing, a good family man, smart, articulate, committed to their small government philosophy and well respected in Washington. I suspect the framing of the candidates and their issues will intensify in the next ten weeks leading up to the election.

From a metaphorical point of view it is fascinating to watch this contest unfold. Stay tuned to see what both parties do next.

Make what you say pay — with metaphors.
Anne Miller

I am re-issuing my book Metaphorically Selling in the next two months, which is now very low in stock. The expanded book will be called, The Tall Lady With the Iceberg: the power of metaphors to sell, persuade, & explain anything to anyone and will include the original book plus 23+ Metaphor Minute-type anecdotes.

As the world becomes a noisier and noisier place in which to sell products, services, or ideas, the need for visual communication becomes increasingly critical to success, so I am very excited to be doing this.

Will you do me a favor? I am ashamed to admit it, but I do not have the best handle on what all of you loyal readers do. Can you drop me an email with just your job title and country in the subject box? That will help me enormously in targeting future announcements about the book. Many thanks!

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Turn Info Into Stories That Sell"

"Negotiate Like the Big Boys"

"Notable & Quotable:
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"How to Shorten Sales Cycles"

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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2012. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2012, Anne Miller, author, "Metaphorically Selling,"
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