Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: Grab Them In Video




October 16, 2012

Grab Them in Video

Have a message to communicate by video? You are not alone. According to YouTube, 72 hours of video are uploaded to YouTube every minute and over 4 billion hours of video are watched each month.

With so much competition, if you are communicating your business message online, your video has to grab attention in the first few seconds. No better way to do that than with metaphors and music, two tools that immediately hook into your viewer’s emotional and visual right brain.

Box of Crayons is a Canadian coaching company dedicated to helping people and organizations do great work. One of its values is that people should have fun. In their video "The Eight Irresistible Principles of Fun," notice how the metaphors in the beginning and throughout this creative video connect us instantly to this message.

Not Selling Fun?

No matter what you are selling, there is likely to be a way to hook your viewer with vivid verbal and visual imagery to set the theme of your message:

Increased productivity? Show a chicken sitting on top of a pyramid of eggs; an enclosure of hundreds of rabbits; a micro-chip powering the world

Performance? Show the latest popular sports figure winning a race, making a touchdown, or hitting a home run; a musician, dancer, or artist; a tightrope walker; a juggler juggling 12 balls

Reduced costs? Show a shrinking dollar; a piggy bank; a dam with a hole it in being plugged

You get the idea.

Before you can persuade people, you need to get their attention. In a noisy, busy world, verbal and visual imagery are your strongest "weapons of fast communication."

Make what you say pay — with metaphors.
Anne Miller

P.S. For more on Box of Crayons, visit

Publication Date of New Book in November
Metaphorically Selling is going into its second printing in November. The expanded book will be called The Tall Lady With the Iceberg: the power of metaphor to sell, persuade, & explain anything to anyone and will include the original text of the book plus 25 Metaphor Minute-type anecdotes.

As the world becomes a noisier and noisier place in which to sell products, services, or ideas, the need for visual communication becomes increasingly critical to success, so I am very excited to be doing this.

If you enjoyed Metaphorically Selling, then The Tall Lady with the Iceberg will make the perfect business gift for your colleagues and team. Look for announcements next month.

Need Help With Your Presentation?
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Tell me about YOUR Metaphor Minute, a time you used a metaphor or an analogy to make your point, overcome an obstacle, close a sale, or wow an audience, and receive a signed copy of Metaphorically Selling or Make What You Say Pay!. Simply call me at 212 876 1875 and tell me what you did or email me at

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Links I Like:

Great Resources:

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Timely Topics:

Turn Info Into Stories That Sell"

"Negotiate Like the Big Boys"

"Notable & Quotable:
How to sell creatively"

"How to Shorten Sales Cycles"

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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2012. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2012, Anne Miller, author, "Metaphorically Selling,"
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