Anne Miller — Words Matter Make What You Say Pay!
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Words Matter – Make What You Say Pay!


Metaphor Minute: Running Out Of Metaphor Ideas?

The METAPHOR MINUTE Newsletter by Anne Miller

January 16, 2015

Running Out of Metaphor Ideas?

Use the news. Look for stories with high drama to them: success, tragedy, victory, triumph, defeat, heroism. Then, think of the many ways you can use that story metaphorically to drive home your point.

You couldn’t miss the news this week reminding us that five years ago, after a flock of geese knocked out his plane's engines, Captain Sully Sullenberger landed US Airways Flight 1549 with 155 passengers aboard safely on the Hudson River. That amazing feat became known as the Miracle on the Hudson. When asked how he managed to stay calm and land the plane successfully, one of the things he said was, “It’s what we practice for.”

This event and his response are rich, rich, rich with sales and persuasion metaphor possibilities. For example, following a reference to the news, you could use the Miracle on the Hudson

To persuade a doubting Thomas We can land this IT problem on the river successfully just like Sullenberger did. This is how we will do it…

To position your services competitively When Captain Sullenberger was asked how he managed to land a jet on the Hudson River, he said “It’s what we practice for.” We have over X years of “practice,” of working in this field, more than any firm in our industry, and are ready for anything that comes along.

To create urgency to take action We need to get rid of the geese before they hit our engines or we may not be able to survive. That’s why we need…

To rally a team to a cause Until he did it, no one would have thought you could land a plane on the Hudson River and have all 155 passengers survive, but with clear thinking and years of practice, that is exactly what Captain Sullenberger did. Today, no one thinks that we can grow to number one in our industry, but with our new strategy, and the combined years of experience we have put in place, that is exactly what we intend to do. And we need your help…

Never Be on “Empty”
Keep your communications fresh with timely metaphors and analogies. What’s in the news today that you can use?

Anne Miller
Make What You Say Pay — With Metaphors.

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 "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2013. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2013, Anne Miller, author, "Metaphorically Selling,"
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