Anne Miller — Words Matter Make What You Say Pay!
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Metaphor Minute: Match the Metaphors - Time 100

The METAPHOR MINUTE Newsletter by Anne Miller

April 22, 2015

Match the Metaphors — Time 100

Last year, in “If You Were on Time’s 100 Most Influential People List“, I challenged you to create a description of the essence of what you do or who you are in a crisp, memorable, metaphorical way.

This year’s Time 100 list has just been published. Many of their Icons, Leaders, Titans, Pioneers, and Artists are given mildly engaging descriptions, e.g., Apple CEO Tim Cook (A Courageous Innovator), Musician and Actor Tim MCGraw (Country’s Leading Light), Journalist Jorge Ramos (America’s News Anchor).

But many are given more vivid, resonant, intriguing descriptions. See if you can match these members of the 100 with their metaphoric tags. (Answers found after my signature)

       1. Kanye West A. Mogul Mousketeer
  2. Susan Wojcicki B. Enemy of Despots
  3. Janet Yellen C. The Cinematic Chameleon
  4. Bob Iger D. Curator of the World’s Stories
  5. Bradley Cooper E. Market Mover
  6. Samantha Power F. King of the Court
  7. Adam Silver G. Boundary Breaker

And You Are…?
How vivid is the description you use to describe who you are or what you do? Here is a 7 Step process to help you arrive at your unique personal or service description:

  1. Write out literally what you do

  2. List what others have said about you, your work/product/service , strengths, & value.

  3. Note down how you are different from competitors

  4. Look for other world parallels with common characteristics or traits to your answers in 1-4

  5. Select the one that is most appealing and appropriate

  6. Test it on friends and clients

  7. Use it!

Finally, pick up a copy of the April 27th Time's 100 Most Influential People.  In addition to discovering some influential and important players in our world today who you may not know, you may find inspiration for your own description to make you more influential in your field of endeavor as well.

Anne Miller
Make What You Say Pay — With Metaphors.

Answers: 1G, 2D, 3E, 4A, 5C, 6B, 7F.

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 "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2015. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2015, Anne Miller, author, "Metaphorically Selling,"
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