Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: Good Deal? Bad Deal?

The METAPHOR MINUTE Newsletter by Anne Miller

July 16, 2015

Good Deal?  Bad Deal?

Like it or loathe it, the strong feelings around the new Iran nuclear deal have generated a raft of diametrically opposite metaphorical responses.

Ralph Waldo Emerson said, “The moment our discourse rises above the ground line of familiar facts, and is inflamed with passion or exalted by thought, it clothes itself in images.” It is no surprise that reactions to the Iran deal are all wrapped in metaphors.

The Pro- Iran Dealers are Saying…

“We have cut off every pathway for Iran to develop a nuclear weapon.“ (Con jure up reassurance, security, promise of peace) - President Obama 

“This is an important step in putting the lid on Iran’s nuclear program.” (Conjure up control, closure, safety) - Hillary Clinton

“A new day has come.” (Evokes optimism, hope, possibilities) - The Nation

The Anti-Iran Dealers are Saying…
“This isn’t diplomacy—it is appeasement” (Evoking the horrors associated with the road that led to WWII)  - Jeb Bush

This is an “historic mistake.” (Evoking danger, regret, bad consequences) - Prime Minister Netanyahu

“Snapback is a mirage.” (On the US being able to re-impose sanctions if Iran violates the agreement. Evoking foolhardiness , false comfort, and danger,) - The Wall Street Journal

Words Matter
Time will tell if the Iran deal is a good or bad agreement. But before then, my question to you is, how pro-actively are you managing the reactions you want your listeners to have with the images you use to characterize your ideas, services, or products ? When you speak, what feelings are you conjuring up for listeners within your company, externally with clients, or publicly in larger meetings?

Choose your images wisely, because if you don’t, others will choose them for you.

Anne Miller
Make What You Say Pay — With Metaphors.

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 "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2015. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2015, Anne Miller, author, "Metaphorically Selling,"
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