Anne Miller — Words Matter Make What You Say Pay!
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!


Metaphor Minute: Presley, Bezos, and Sex

The METAPHOR MINUTE Newsletter by Anne Miller

Oct 15, 2015

Presley, Bezos, & Sex

Unless you have been sleeping under a rock, you can’t help but read, see, or hear about the various candidates running for President. What intrigues me are the images that are used by commentators in all the media to “frame” both our understanding and emotional reaction to them. A couple of examples…

  • Donald Trump “Everyone loves a carnival barker and reality shows can be amusing, but when you get to the point of seriously deciding if that person should be the leader of the free world, expect many Republican voters to pull the lever for someone else.”  - US News (Who would want a “carnival barker” with every negative connotation that name evokes to be leader of the free world? Volumes communicated in a single image.)

  • Hillary Clinton & Bernie Sanders “Says (Alan S.) Blinder, Clinton's outside adviser: ‘You don't find Hillary Clinton looking to burn the (economic) house down but rather to improve the furniture or maybe even the structure of the house.” Sanders is readier with the matches, saying on his website that ‘it is time to break up the largest financial institutions in the country.’” - Bloomberg (If you weren’t sure of the differences between these two democrats, at least according to Blinder, these two images set the stage for understanding their different approaches.)

You get the idea.

Brain Candy
Commentators, candidates, bloggers, etc. all reach for metaphor to influence how we think and what decisions we should make. These pros know that metaphors are “brain candy,” the cognitive food that our brains eat up and crave.

I’d like to direct you to three entertaining Ted talks about metaphors that illustrate

  • Why metaphors are such powerful, powerful tools for influencing, persuading, & explaining anything to anyone, Watch Metaphorically Speaking by author James Geary. (See how Elvis Presley figures into his talk.)

  • How your choice of metaphor shapes your listener’s entire understanding of what you are explaining. Watch The Electricity Metaphor for the Web’s Future by Amazon’s Jeff Bezos.

  • How metaphor can be applied to any topic, no matter how sensitive. Watch Sex Needs a New Metaphor. Here's One… by Al Vernaachio, sexuality educator. (No surprise if you want to watch this one first!)

Elvis, Aristotle & You
Look again at your key communications. What do you sell? Who do you need to influence? What do you explain? Whose support, resources, approvals, permission, agreement do you need? What metaphors will resonate with these listeners to shorten sales cycles, win project approvals, rally others to your cause, create change, or even land you a new job?

Anne Miller
Make What You Say Pay — With Metaphors.

If you liked this newsletter, please share it
with friends and colleagues. Thank you! 


The Cult Book for Sellers & Communicators Who See the Power in Metaphor to Build Business, Influence Others & Get Results

Order Today
Now Available in print, on Kindle & as Audiobook

The Tall Lady With the Iceberg: the power of metaphors to sell, persuade, & explain anything to anyone.

“Filled with fresh thinking, this book should be a "must read" for all salespeople and business leaders who want to take their communication skills to the next level.”

-Jill Konrath, Author, Agile Selling.
On Top Sales World's Top 50 Sales Books of 2015

New! (Free Infographic)
Metaphor: The Shortcut to Yes!

  • Why Metaphor?
  • 10X to Reach for Metaphor
  • The Metaphor-Mind Connection
  • Beginning Steps to Metaphor Mastery
  • Metaphorians from Steve Jobs to Arianna Huffington

Need Some "WOW" in Your Presentation or Demo?
Call today and turn your information that tells into a story that sells.

"Anne has transformed the way we engage with clients. I highly recommend her for demo/presentation training" Trish Bertuzzi, Pres., The Bridge Group, Inc.
"I sing your praises every opportunity I get."
Partner Regent Atlantic Capital LLC

“I still use what you taught me thirteen years ago!” CEO, #1 luxury website

“Thanks to you, our presentation went very well…I am in awe at how you are able to analyze a situation and help me focus in on the key points that need to be clarified and emphasized. You make it look easy, but I know it is not! Lynn Hutzel-Visel, VP, Comerica Bank

“Anne understands what audiences look for and pushes you beyond what you thought you were capable of... A real pro who will help you hit it out of the park.” Mary Anne Doggett, Partner, Interactive-Communications
Tell me about YOUR Metaphor Minute, a time you used a metaphor or an analogy to make your point, overcome an obstacle, close a sale, or wow an audience, and receive a signed copy of The Tall Lady or Make What You Say Pay!. Simply call me at 212 876 1875 and tell me what you did or email me at

If someone emailed you this copy of The Metaphor Minute, sign up now to get your own copy.
(and be sure to "white list" to be insure delivery)

Links I Like:

Great Resources:

"The best arguments
dazzle with metaphor"

Gerry Spence,
Media Commentator & Lawyer

The Original “Metaphorically Selling” that spawned a movement, now with 25 New Stories.  Available in print, ebook & (new) audiobook formats.
Click here

Special Offer: Buy 50 copies and get a free seminar. Call 212-876-1875 or email
me for details

7 Signs You Need A Metaphor (Visual Language)

  1. Your listener is not paying attention
  2. Your listener is stuck on an objection
  3. Your listener is confused
  4. Your listener sees no difference between you and your competition
  5. You want to drive home a point vividly and memorably
  6. You have to wiggle out of a difficult situation
  7. You want to wow or motivate a larger audience

The best firms hire brilliantly
& train relentlessly.

Having a Meeting? 
Call today for fresh ideas to take your team to the next level 212-876-1875 or

"I've been to a lot of training programs and yours was the best!"
 -CRO, MediaMath

MetMetaphor Minute Archives

View A Recent Video

The Key to Persuasion,
Clarity & Understanding

7 Ways to Capture a
Prospect's Attention

Written with pal and Sales 2.0 guru Nigel Edelshain

Fight The Noise
- Make Your Point

"Smart & Easy to Read"
"Incredibly Timely"
"Must have if you influence or persuade anyone"
Free Preview or
Buy Now

Official Training Partner

The IAB is dedicated to the growth of the interactive advertising marketplace

 "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2015. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2015, Anne Miller, author, "Metaphorically Selling,"
You are subscribed at:[[-Email-]] - to unsubscribe, click here
©2018 Chiron Associates New York, NY 212-876-1875