See what you can learn from this unexpected source about the power of metaphors to make what you say most accessible, interesting, and persuasive to your listeners.
Between looney conspiracy theories, extremist social positions, and questionable qualified office holders on both sides of the political spectrum, you could be forgiven for questioning the wisdom and qualifications of the masses when it comes to electing local and national leaders. And you would not be alone– nor the first to do so.
Socrates who lived 2500 years ago (490-399 BCE) made the same observation. He believed only educated people
should be allowed to vote and he used a metaphor to make his point. See it in this (entertaining) 4 minute video. For our purposes, notice, again, how a metaphor makes a serious, complex idea accessible to a listener. (Also, see if you agree!)
Metaphors Simplify Complexity
Take a lesson from Socrates. What is complicated to explain in your business? Where do people get confused when you explain your product, solutions, or processes? What metaphor can you use to make what you say clear, understood, and ultimately acceptable to buyers?
Anne Miller
Make What You Say Pay! – with Metaphors
Let Me Help You Create Your Most Persuasive Presentation Ever!
Contact me at amiller@annemiller.com or call 212 876 1875 for a free consult
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