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The coronavirus is touching everyone in every industry, not the least of all Wall Street. When extreme events happen, it isn’t surprising that describing them inevitably leads to metaphors to capture the meaning and emotion of the moment. Here is a good example of that: “Knives, Walls, and Other Market Metaphors,” BloombergBusinessweek, 3/2/20.
Metaphors can shape both negative and positive narratives. What metaphor do you use as a narrative to describe
the value you bring to clients?
- Are you a marketing sherpa helping clients reach difficult challenges?
- Are you like a doctor helping clients diagnose problems?
- Are you the Sherlock Holmes of recruitment who helps clients find their best hires?
- Are you the Martha Stewart of home decorating?
Metaphorically speaking, who/what are you?
Anne Miller
Make What You Say Pay! – with Metaphors
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