What Media’s Mincemeat of Obamacare Can Teach Presenters

By now, everyone knows the Obamacare roll-out has been a disaster, but what’s interesting from a presenting point of view is not the politics but how many different metaphorical worlds the media sourced to describe the concept of its failure. That diversity of vivid descriptions is instructive for all of us whose success depends on selling, influencing, or persuading others. These examples show that you have many sources for metaphors and analogies to describe a situation and that you are limited only by your imagination. Here are a few examples:

Medicine (USA Today)
Obamacare is starting to resemble a patient bleeding from self-inflicted wounds.  

Sailing (The Wall Street Journal)
ObamaCare is Taking on Water: It’s not just a buggy website, it’s a disaster of Titanic proportions.

Space (The Washington Post)
There’s an astronaut joke that an astronaut is a guy sitting on top of a rocket assembled by the lowest bidders. Obamacare is a bit like the astronaut on top of the rocket. As I understand it, some of these were no-bid contracts, like CGI. So I think some of the problem is the Obama administration never brought in heavyweight IT people to oversee this.”

Weather & Torture (The Christian Science Monitor)
Controversy over the Affordable Care Act continues to rain on President Obama’s personal parade … or drip, drip, drip like political water torture

Boxing (The Las Vegas Review-Journal)
Obamacare wallops Nevadans

Broadway (Cleveland Plain Dealer)
Now the president looks like Professor Harold Hill, the flim-flam artist from “The Music Man” who promised River City a boys’ band with no intention of ever delivering. That may seem overly harsh — no one suggests Obama wanted his marquis domestic program to stumble.

More Than One Way to Make Your Point
There isn’t only one perfect metaphor available for a given situation. As you see from the examples above, whatever point you are trying to make can likely lend itself to high impact comparisons from a number of worlds. Experiment with a few, before deciding which works best for the particular point you want to make. Your final choice will depend on your audience and what will resonate most with them and the tone appropriate to the situation. Running through several possible metaphors and analogies will likely make you more original, more effective and more successful in getting your desired outcome.

Start Now
Using the theme above, begin now to work that metaphor muscle. What additional metaphors or analogies can you create that describe the concept of failure from the following worlds: trains, science, theater, toys, education, cooking, zoos, the Olympics, cars, the ocean, the Internet?

Anne Miller

P.S. Bloomberg Businessweek’s How the iPod President Crashed took issue with the President himself not really understanding his original plan which was expressed metaphorically as to become an “iPod government.” “It sounded good…but the iPod was a disruptive innovation… It destroyed companies that made manufactured parts… for CD players… accelerated a change… that put music stores across the country out of business.”