The good news is you have a portfolio of sexy services to offer. The bad news is you have a portfolio of sexy services to offer. How do you present them so you don’t swamp yourself and your listener with all the features and benefits of each?
Use a Single Visual
Supposed you have seven products/services to offer. If you present each one with, say, even only three features each on a separate slide, by the time you hit the fourth one, you have lost your audience. Everything you say from there on out just gets washed out, because the brain can’t absorb or remember a Niagara Falls of facts
To save yourself and your audience
- Use a single overview visual (PowerPoint or printed) that serves as a menu or choices that allows a listener to “see” and contrast the relevant value to him of all your offerings on one page, which can then lead to a more meaningful
discussion for both of you. - You can use a variety of graphics from simple tables like the one below to a series of circles or quadrants. (You don’t need to be a great artist. Smart Shapes will do. The Information listed should be very, very brief key words.
- You can group the products by color to reflect categories of items.
- You can include small icons for each offering.
- Depending on your business, icons can be used of the actual products/services.
When you both decide which items are likely to be appropriate, then you can drill down on those in greater—and more meaningful—detail.
Save Yourself & Your Listeners
A one page visual with minimal information communicates the power of your portfolio better than a series of detailed brochure-like PowerPoint slides.
A picture is, indeed, worth a thousand words.
Anne Miller